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What to know to create a website that converts

Creating a website that converts visitors into customers may often times feel like a complex puzzle. What worked 20, 10, or even five years ago may no longer work today. So what’s the secret to transforming your website into a modern marketing tool that converts visitors into customers? Here are five ideas that are sure to help.

How to diffuse negative online commentary

How to diffuse negative online commentary

Between the smartphones, iPads and desktops we all use, more and more people are spending hours of their day on the Internet. And at one point or another, someone is likely to say something bad about your business online. Whether it is true or not, you need to know how to respond when it happens so you can paint a positive image of your brand.

Secure your SMB by following these rules

Secure your SMB by following these rules

Sufficient security policies can make or break your small or medium sized business. But the truth is that many SMB owners are unsure as to the type of security measures needed to protect their organization. That’s why we’ve compiled this list of the minimum security precautions that every SMB owner should follow to ensure their company is safe.

5 Outlook tips to improve productivity

5 Outlook tips to improve productivity

When it comes to the best email management software for businesses, Outlook is among the top tools on the list. But the program contains so many functions, settings, and capabilities that it’s near impossible to master them all in a short time. That’s why many users don’t bother to try out all those buttons and menus in Outlook, when in fact some of them could really come in handy.

Taking charge with El Capitan

Climbing El Capitan in Yosemite National Park requires strength, stamina and fearlessness. Thankfully, Apple’s new operating system, OS X El Capitan, doesn’t require users to have any of these traits. In fact, the ability to click a mouse is all you need to accept the challenge of El Capitan’s OS namesake.

7 SEO mistakes you need to avoid

Search engine optimization (SEO) is a complex subject that is constantly on the move, with major search engines always refining the algorithms that determine how to rank websites. That’s why it’s so easy for businesses to make a blunder based on common misconceptions.

Microsoft Office 2016 pushes collaboration

One of the biggest buzzwords going in the IT industry these days is collaboration. But it’s more than merely a buzzword – effective collaboration among colleagues, clients and partners can mean the difference between a team that performs sluggishly and one delivering at its peak.

Biggest reasons not to jailbreak your iPad

Jailbreaking can be an incredibly useful way to customize your iPad, enhance its functionality, and adjust hidden settings. That all sounds like fun, but Apple has never been a fan of jailbreaking for a number of reasons. There are countless downsides that you should be aware of, particularly around security issues.

Powerful Google Apps for Work features

Over the past decade, as technology has continued to evolve rapidly, Google has gone from merely a search engine to a cloud-based application provider. Its famous product, Google Apps for Work, is gaining momentum in increasing its popularity among business owners, as a result of its numerous different applications and overall ease of use.

6 Windows 10 features to look forward to

6 Windows 10 features to look forward to

Recently, Windows 10’s Anniversary Update announced some pretty cool features that you didn’t even know you wanted. Some of these changes include making Cortana an even better personal assistant, automatically putting your laptop in battery saver mode, allowing you to choose for Windows to update, and more.